For two decades, a good entry multiple and cheap debt did most of the work. That market is gone. What remains is the harder kind of value creation: getting the operating company to sell more, profitably, quarter after quarter. The shortest path to that growth runs through the revenue engine, and the revenue engine runs on the people in the roles. That is what we staff and ramp, across the portfolio.
Bain put a number on what every deal team already feels. A 2015 deal could reach a 2.5x with roughly 5% annual EBITDA growth, because multiples and leverage covered the rest. The same return today needs 10 to 12 percent, year after year, from operations.
McKinsey is blunter. Operational value creation is now the primary source of alpha, and more than half of the world's buyout-backed companies are waiting for an exit story their current growth rate does not support. Inside the operating company, that growth runs through the revenue engine. And no revenue engine outperforms the people running it.
Three people end up owning that line. Each needs different talent, on a different clock.
Six companies, one of you. Whatever works has to travel between portcos, or it does not count. Re-running a sales-leader search from scratch at each company burns two quarters every time.
Diligence stress-tested your contracts, your churn, your concentration. It never stress-tested the sales team. The plan assumes it performs anyway, and the clock started at close.
You inherited a number you did not set and a team you did not pick, on roughly eighteen months of patience. You cannot wait six months for a hire to ramp, and you cannot afford a mis-hire.
We keep a pre-vetted bench of sellers and sales leaders, sourced continuously. When a portco needs a role, the shortlist already exists. No two-quarter restart per company.
Every candidate runs through Objective Management Group, the most validated sales-specific assessment in the world, around 95% predictive validity. The same objective bar applies across every company you own.
A dedicated coach works with each hire and their manager weekly for 90 days. Under a hold-period clock, ramp speed is value, and early exits are expensive.
Hires arrive trained. Reps get a two-day skills refresher, leaders a leadership refresher, via Performance Edge and Sandler. They start to a method, not cold.
If a hire leaves or is not performing within 90 days, we run the search again at no additional fee. The risk of the hire moves off your plan and onto us.
Founded by people who have built and exited revenue teams in PE-backed companies. We speak EBITDA, hold periods, and exit readiness, not just job descriptions.
Diligence stress-tested the contracts, the churn, and the concentration. It never tested the sales team, the asset your value-creation plan leans on hardest.
Source: Objective Management Group, from nearly 2.4 million sales assessments.
What we would tell you if you called us first, from the buying side and the building side.
Why the portco hire is different, the criteria that actually predict performance, the red flags a resume will never show, and the reference questions that surface the truth.
Baseline before you build. Assess the team you inherited, decide leadership first, hire against written criteria, and report progress to the board in their language.
Standardize selection at fund level, vet once and deploy per company, and keep a ready bench so a key departure does not cost you a quarter of pipeline.
Why onboarding is where the value-creation plan is won or lost, the 90-day coaching cadence that compresses ramp, and the quality-of-hire metrics a board will trust.
We did not invent the thesis on this page. Bain, McKinsey, and Goldman Sachs wrote it in their flagship research this year. None of it is gated.
Revenue Bench is run by two people who have built revenue systems and revenue teams inside founder-led and private-equity-backed companies, and watched the outcomes play out at exit. We speak the language of value creation because we have been measured by it.
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Founder of Performance Edge, owner of Sandler Miami, and a Vistage Chair. An investment-banking background and more than a decade installing sales systems for founder-led and PE-backed companies. $3B+ in client revenue supported, $6B+ in client exits.

A three-time exit executive who has built revenue teams inside PE-backed SaaS, fintech, and technology companies that exited for more than $500 million. Founder of Swanston Growth Advisors and a Certified Partner of Objective Management Group.
With multiple expansion gone, returns now come from operational EBITDA growth, and the fastest operational lever is the revenue engine. The right sales leadership and reps, ramped quickly and held to a system, move pipeline, conversion, and forecast accuracy, the metrics that lift both earnings and the exit multiple.
Because we keep a pre-vetted bench, a shortlist often exists before the search formally begins. That removes the two-quarter restart most portcos absorb when they recruit a sales leader from scratch.
Selection runs on objective assessment, not interviews alone, every candidate is evaluated with Objective Management Group. Each placement then includes a 90-day onboarding coach, and a replacement guarantee if the hire is not working within that window.
Yes. We standardize the assessment bar and the talent bench at fund level, then deploy per company, so an operating partner gets one comparable standard for revenue talent across every portco.
Tell us about the portfolio company, the role, and the clock. We will come back quickly, with a view on what good looks like in the role.
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